Kristie Craft - Founder

Founded by Kristie Craft, the Sonder brand was created to make an impact. With over 6 year’s of specialised experience in scaling design teams from CDO level down, she has become a known name within the international design community.

Additionally, Kristie has a background and degree in design and is able to approach her work with a deep creative understanding.


CONNECT WITH KRISTIE

"The purpose of sonder is to build a global design community through connecting the right people. We're selective with our clients, making sure we're able to effectively scale their design teams and create a support network for our leaders. 

We're specific, targeted and relationship driven with the purpose of being people first."

— kristie craft, director

work with a trusted creative recruiter

  • “i’ve been working with kristie for a while now and i have nothing but amazing things to say about her. immediately upon conversing with kristie, i was at ease, she is not your typical recruiter. she has gone above and beyond for her clients and i was not an easy designer for her to work with. she was incredibly accommodating to my requests and it was like speaking with a friend. she answered all of the questions and always followed through with me. i highly recommend working with kristie. she is incredibly professional and a pleasure to work with.”

    laura corbin - director ux design

  • “good recruiters are hard to come by. kristie is the best of them. i've worked with kristie as an individual to find my own roles. i've also work with kristie on behalf of a company to build teams. she was excellent from both perspectives. as an individual i tend to exclusively work with kristie. she has taken the time to understand my strengths, goals and experiences. by doing so, every opportunity she puts my way has been something i would consider. she's communicative, diligent and i trust her to represent me better than i'd trust myself to. from the perspective of a company, the leads are always strong and accurately matched to roles. her deep knowledge of UX and design enables her to understand, simplify and communicate exactly what it is we are looking for. her assessment of candidates prior to introduction saves us significant time and effort.”

    bryn ray - design lead

  • “kristie is a special sort of recruiter in my varied experience of many recruiters both as a candidate and a hiring manager. kristie placed me in my current UX lead role and demonstrated near precognitive levels of insight on my circumstances and what my next career step should be. in my eyes kristie sets exceptionally high standards of quality over quantity and this combined with her personable style, places her high in the upper echelons of recruitment for both candidates and hiring managers alike.”

    hamish scott-wilson - product design